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BMA launches new Corporate Brand Identity

Karachi, 25 March 2006: Pakistan’s Premier Investment Group, BMA, announced the launch of its new corporate brand identity, replacing its existing branding of the past 15 years, for the Group’s businesses including BMA Capital, BMA Asset Management and BMA Trade.

“BMA’s name is derived from ‘Bismillah’,” said Mr. Farrukh H. Khan, Chief Executive of BMA Capital, at the unveiling of the new logo. “The ‘bey’ in ‘Bismillah’ is the centre of BMA’s new logo. It represents BMA’s core value of integrity, in the best interest of all our stakeholders. The new brand identity is a perfect combination of bringing together BMA’s heritage of the last 15 years with the exceptional growth in BMA’s businesses moving forward. The new logo retains the red color symbolising continuity and passion with the previous logo and incorporates silver which is traditionally associated with currency and coinage. The final result is both modern and unique.”

For 15 years, BMA Capital was almost exclusively involved with institutional and high net worth clients, quickly proving itself as a market leader in capital market brokerage and advisory services. BMA has successfully advised on privatisation transactions valued at US$4 billion or over 50%, by value, of all privatisations in Pakistan. The country’s financial markets have evolved significantly since 1992 when BMA started its operations. BMA has recently launched an aggressive growth strategy, which includes the establishment of new businesses to diversify and grow the Group’s revenue streams. The new opportunity in these areas in Pakistan.  Abraaj and BMA are currently focussing on Private Equity opportunities in Pakistan, as part of the firm’s growth strategy and to fulfill a national goal of developing the Private Equity industry in the country.