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BMA launches new Corporate Brand Identity

Karachi, 25 March 2006: Pakistan’s Premier Investment Group, BMA, announced the launch of its new corporate brand identity, replacing its existing branding of the past 15 years, for the Group’s businesses including BMA Capital, BMA Asset Management and BMA Trade.

“BMA’s name is derived from ‘Bismillah’,” said Mr. Farrukh H. Khan, Chief Executive of BMA Capital, at the unveiling of the new logo. “The ‘bey’ in ‘Bismillah’ is the centre of BMA’s new logo. It represents BMA’s core value of integrity, in the best interest of all our stakeholders. The new brand identity is a perfect combination of bringing together BMA’s heritage of the last 15 years with the exceptional growth in BMA’s businesses moving forward. The new logo retains the red color symbolising continuity and passion with the previous logo and incorporates silver which is traditionally associated with currency and coinage. The final result is both modern and unique.”

For 15 years, BMA Capital was almost exclusively involved with institutional and high net worth clients, quickly proving itself as a market leader in capital market brokerage and advisory services. BMA has successfully advised on privatisation transactions valued at US$4 billion or over 50%, by value, of all privatisations in Pakistan. The country's financial markets have evolved significantly since 1992 when BMA started its operations. BMA has recently launched an aggressive growth strategy, which includes the establishment of new businesses to diversify and grow the Group's revenue streams. The new brand identity is envisioned to coincide with BMA's plans to strengthen existing businesses and launch new businesses aimed at institutional and retail customers seeking top quality investment services in Pakistan.

An example of this is BMA Asset Management Company Ltd., which was launched in June 2005 as a wholly owned subsidiary of BMA Capital. BMA Asset Management has achieved impressive results in the 9 months since inception and is currently advising on assets under management of almost Rs. 4 billion. "Through superior investment performance, the firm plans to launch mutual funds in Pakistan to achieve its initial target of managing Rs.15 billion worth of assets, placing it amongst the leaders in the industry," said Mr. Muddassar M. Malik, Chief Executive of BMA Asset Management.

Another key initiative of BMA is the launch of "BMA Trade", a state-of-the-art multi-channel trading platform which has been designed to facilitate retail investors to trade online, in person at BMA Trade Centres, or by telephone. BMA Trade is currently in soft launch and actively growing its customer base. BMA Trade's flagship centres at Park Towers Mall in Clifton, Karachi, and in the Jang building in Islamabad are slated for launch in May 2006.: "This re-branding allows BMA to position itself as a fully integrated investment group with a joint vision and shared values to our clients, employees and shareholders," said Mr. Moazzam Malik, Director, BMA Capital, on the occasion.

This latest step follows Abraaj Capital acquiring a 50% strategic stake in BMA in June 2004. Abraaj Capital is the leading private equity firm in the Middle East & North African region with over $1 billion in assets under management. This month Abraaj Capital was recently voted the No. 1 Private Equity Firm in the Middle East & North Africa region by the UK's Private Equity International magazine. The firm's primary expertise is in private equity buyouts, and real estate and portfolio investments within the region. This expertise is adding to BMA's ability to exploit the tremendous opportunity in these areas in Pakistan. Abraaj and BMA are currently focussing Private Equity opportunities in Pakistan, as part of the firm's growth strategy and to fulfill a national goal of developing the Private Equity industry in the country.